Interview With Glenn Verborgh In Belgian Business Magazine Trends

Turning each of its brands into a powerful and globally active player, that is the ambition of World of Tents from Renaix. This is the opening phrase of the October edition of Trends Magazine, a Belgian publication highlighting must-follow brands in the Belgian and European landscape.

The article reveals the uniqueness of World of Tents, but also touches the challenges it faces, being the mother company of a series of powerful but diverse brands. As the name suggests, all brands are built around tents and tent solutions, that share the values of functionality, quality, longevity and design. Despite their common values, they serve very different target groups and represent a mix of established and young brands. Passionate but challenging.

 

Alpinter: Focus on sustainability

With the increasing importance of ecology, aid organisations are setting high standards for products, which drives us at Alpinter to constantly innovate. We always try to get ahead of these high demands (Glenn Verborgh, CEO World of Tents). At Alpinter, we’re constantly thinking about new solutions that are both functional and sustainable. Since most materials from a humanitarian crisis never return, we’re also investing biodegradable materials (Glenn Verborgh, CEO World of Tents). Besides that, logistics are a major cost in our sector: both in terms of ecology and economics pushing us to innovate for efficiency.

 

Startup brands

Besides Alpinter, the World of Tents group also includes Alpino Camping and Autentic, both leisure brands active in the camping and glamping sector. Thanks to our in-depth product knowledge and testing experience from our humanitarian operations, World of Tents has been able to launch these new tent labels.

Want to read the article?
Download it here (available only in Dutch).